The Sales Leader

Cutting Edge Strategies for Sales Leaders by Colleen Francis

Back to Basics: 3 Behaviors for Success | Sales Strategies

I’m going to share a quote with you that a client recently reminded me of that I used to say all the time. In fact, when I started Engage Selling 17 years ago, it was the rallying cry for all the sales strategies we did with our clients.
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The Weakest Part of the Sales Cycle | Sales Strategies

Today, we’re going to focus on closing. This is the most often missed part of the sales cycle and it’s critical that you ask for the sale to close.
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How to Answer “How Much?” | Sales Strategies

Today, we’re going to talk about value and specifically selling value instead of price. If I had to guess, 75% of the times that I’m in front of an audience, the salespeople say, “My clients don’t care about value. They only care about price and they’re just driving us down to this race of zero margins.”
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The Critical Mistake that Sinks Sales Presentations | Sales Strategies

I’ve had many opportunities recently to sit in during sales meetings and presentations, and I have to be honest. Awful is the really the only word that comes to mind.

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Time for Sales and Marketing to Hug it Out | Sales Strategies

If you’re in sales, you know the age-old mentality towards marketing. They’re often looked at as the “bad guys.”

They’re not the enemy.

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