Value-Based Selling Excellence
For John Deere Dealerships
How to position and deliver value to the customer – and reap the rewards
Now is the time for value-based selling
Today’s customers are demanding more. Solutions that will reduce their costs and increase their productivity – not just equipment and service pitches. In short: evidence on how you can contribute to their bottom line.
Those that don’t adapt will be left on the sidelines while their competitors thrive.
Proven in Deere Dealerships – John Deere University Certified
Value-Based Sales Excellence programs have been developed exclusively for John Deere dealerships. These programs deliver a set of instructional packages to instill key skills and behaviors for identifying, effectively communicating, and delivering value to your customers
All sessions are live and interactive delivered by Colleen Francis, a seasoned expert instructor who knows how to engage with John Deere dealers to help them achieve new levels of success.
Easy-to-Implement, proven in Deere Dealerships Proven programs for:
Aftermarket Parts and Service
Designed for your aftermarket managers and front-line aftermarket professionals. The program provides essential skills for the team including:
- Changing focus from selling to helping
- Creating demand and spotting opportunities
- Engaging with customers to uncover value
- Following up and handling objections
- Creating long term relationships
Additional workshops focus on enabling team managers to manage their teams to maximize results.
Small Ag, Turf managers & Sales
Designed for your Small Ag and Turf managers and sales professionals. The program provides essential skills for the team including:
- Effectively managing inbound inquiries and in-person visits
- Engaging with customers to uncover value
- Profitable use of digital sales
- Selling through inventory challenges
- Following up and handling objections
- Creating long term relationships
“Colleen did an excellent job of helping relate her strategies to the objectives of our business and provided ways our team could put them into practice on a daily basis. The team was able to come away with practical, actionable steps to work towards achieving organizational goals.”
– Reed Allen, AgriVision Equipment Group
Delivery
All sessions are live and interactive to ensure engagement and retention. Whether you decide to do a remote or on-site workshop, you’ll get the benefit of a seasoned expert instructor who knows how to engage with John Deere dealers to help them achieve new levels of success. Each includes an interactive pre and post webinar to ensure participants are armed for success at the workshop and, after, have the opportunity to troubleshoot any implementation issues they encounter.
Workshops are certified by John Deere and qualify for education credits (EDUCATE Codes DEV-R10034, R10035, R10036, and R10037).
Meet Your Facilitator, Colleen Francis
For over twenty years, Colleen has worked in Agribusiness and understands the unique challenges of this industry. Colleen has demonstrated success growing revenue in John Deere dealerships. A regular speaker at John Deere events and John Deere University, Colleen has successfully delivered training programs to over 50 dealerships.
Colleen is an award-winning writer and consultant, bestselling author, and member of the Speaking Hall of Fame. She is recognized as one of the foremost thought leaders on the future of selling by leading publications world wide, including being named a LinkedIn Top Voice for Sales.
