Colleen’s Blog

After a week of touring ancient cities on the Rhine including visiting a good selection of castles, fortresses and churches, I discovered that I most enjoy them! They offer a complete glimpse into the way entire towns lived, the ways families came together and went about their daily lives, and how they protected their lives. One thing that came as a surprise was this: All castles have a single weak spot. There was only one penetrable opening in the castle that put the inhabitants at risk of enemy takeover. And, it’s the one spot with direct and open access to the ground below. Any guesses where it is? The toilet! Because the toilet was a simple hole in the floor with direct access to the outside, usually on the second floor and located over a hill, it created a vulnerable spot for the fortress. For this reason, the toilet only locked on the outside so you could escape quickly and lock the enemy out, and, was located in a highly trafficked room such as a dining hall so that if the enemy came up, there were lots of knights waiting to attack them! As I was learning about all the attempted attacks on the Marksburg Castle (the most well-restored castle on the Rhine), I got to thinking about sales teams. It struck me that all sales teams have a weak spot too. And while all teams might not have the exact same weak spot, identifying yours is the key to accelerating performance. In my experience, a sales team weak spot falls into 1 of 5 categories:

How often do you track your growth accounts? In order to be successful with your growth clients, you should be tracking them on a regular basis. More specifically, you should update yourself on their progress on a monthly basis. This may seem counterintuitive, especially because I recommend tracking key accounts on a quarterly basis. But, there are four big reasons that I suggest tracking your growth accounts more frequently.

It really has been a crazy few months here at Engage Selling. Working with so many different clients in such a short span really opens your eyes to new ideas, strategies and insights. I'm always open to embracing fresh new thinking! With that in mind, I want to share with you an important point which I believe is currently eluding many sales leaders and executives when it comes to building, growing and managing their sales team - and in turn, it's hurting their overall sales results. "We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein This quote is crucial to your continued success as a sales leader. When you're dealing with issues and problems with your sales results, are you trying anything new? Are you trying to find fresh perspectives, thinking and solutions to the issues, or are you using the same kind of approach which may have lead to the problems in the first place?

Do you turn your computer on each morning only to find a mountain of unread emails that need your attention? Email overload is an epidemic in the workplace. Most salespeople that we poll tell us that they spend up to 40% of their day just managing email correspondence between clients and internal partners. If this sounds about right for you as well, imagine the number of sales you're missing out on! It's time to realign your mindset. Email does not close business for you. You close sales based on your personal relationships. Stop working so hard behind your computer and go meet customers in person, or pick up the phone and call them. In order to increase productivity (and sales) you must learn to manage your email inbox. <-- Click To Tweet Here are 5 tips for staying on top of your emails: