Testimonials and Strengthening Client Relationships

Have you recently asked yourself what the best way to strengthen your relationship with your client is? It's such a vital piece of information to have in order to keep clients doing business with you. Very few people though, actually take steps after corporate, business and personal rapport have been built with a client to ensure that the relationship gets strengthened further. Case studies and testimonials are often seen primarily as a way to attract new prospects. While there's no doubting they're effective at attracting new leads, they offer much more than what most people give them credit for! They are also an excellent method to use in strengthening relationships with current clients. When a client affirms their rapport to you, and put down in writing what a fantastic job you're doing (and I know you are!), it makes it difficult for them to then turn around and leave. It not only helps them increase their visibility to new prospects, or similar individuals in the same field, it allows you to cement your relationship with the client, and build a customer for life! What constitutes a good testimonial?

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