Is Your Sales Team Missing this Key Ingredient?


It really has been a crazy few months here at Engage Selling. Working with so many different clients in such a short span really opens your eyes to new ideas, strategies and insights. I’m always open to embracing fresh new thinking!

With that in mind, I want to share with you an important point which I believe is currently eluding many sales leaders and executives when it comes to building, growing and managing their sales team – and in turn, it’s hurting their overall sales results.

“We can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstein

This quote is crucial to your continued success as a sales leader.

When you’re dealing with issues and problems with your sales results, are you trying anything new? Are you trying to find fresh perspectives, thinking and solutions to the issues, or are you using the same kind of approach which may have lead to the problems in the first place?

Now, I’m not implying you completely abandon ship and throw your current strategies out the window, but I am suggesting you create and grow your team with diversity in mind.

Each of the clients I’ve worked with over the last few months have told me that their markets are changing. Their industries are evolving and many of these leaders are finding it tough to keep up. This shouldn’t at all be a surprise. Every year there seems to be a new “big player” in the social media world, a new “revolutionary product” in the technology sector and with the globally connected world we live in, the constant flow of innovations and growth has numerous implications on virtually every industry and market.

Yet, some of the same leaders who recognize and acknowledge these changes still insist on hiring based on industry “expertise” or experience or a rolodex. How useful is experience if yesterday’s methods are no longer used or relevant?

I’m not discounting having proven people on your team who can deliver results. But, I am suggesting that you mix things up a little bit. If you want change and growth in your business, bring in new thinking, new blood, and new relationships into the fold. Don’t discount a seller because they’re not a “traditional” hire in your company. A non-traditional approach could be exactly what your business needs to take it to the next level.

Diversity will mean different things to different businesses and industries. Never underestimate the power of a fresh perspective. <– Click to Tweet

Let me know in the comments below. What’s one way you can add diversity to your team?

And, for more strategies to grow your sales, and help your team hit their goals, check out Nonstop Sales Boom.