You’ve spent hours coordinating with and discussing your business, product or service with a potential buyer. At the final moment, you realize they need someone else’s authority to make the sale happen.
You’ve been selling to the wrong person – an influencer rather than a decision maker. It’s frustrating, energy draining and of course – time wasting!
If you find that you’re constantly spending time selling to people who need more authority to actually make a decision, it may be time to readjust your approach to ensure that you’re speaking to the most relevant decision maker and not just an influencer.
Are you looking for a few steps to help you get started? Check out this sales article for my insights.