Could your testimonials actually be repelling your potential buyers?
Let’s face it, demonstrating social proof that your product or service actually creates results is a fantastic way to develop interest in your marketplace.
The only problem? If your testimonials don’t contain the proper elements, not only will people not buy from you, but you’ll also likely send them straight to your competitors. So, what are the elements that effective testimonials contain?
There are three specific points that each of your testimonials must possess. I discuss them in this article.