Colleen’s Blog

I often come across sales managers and business owners who are nervous about building or expanding their own sales team.

We can talk about methods, strategies, and tactics until we're blue in the face. But, the truth is, your sales team won't be as effective as they can be if they don't have the daily habits in place to create consistent sales results.

Previously, we looked at how important it is to beware of talk traps. Now let's examine the first big step you must take to avoid those costly pitfalls that kill your time and sink deals: learn how to connect with all the right people in your buyer’s decision-making process.

Selling has changed. Markets have changed. Buyers have changed. Therefore, advice to sellers must change. Sadly, too many training programs have been slow to adapt, and are still teaching skills from "days of yore." Here are the top 5 unprofitable skills that are still floating around:

We were taught at a very early age to never make assumptions. However, I still encounter salespeople who make assumptions all the time. I want to, in particular, highlight two tales of woe from clients who I discovered were making damaging assumptions.

As a sales professional, you have the privilege of coming into contact with a variety of different people and personality types.

I want you to throw out the concept of an ideal buyer. They just don't exist anymore.

Not all sellers who are behind on their sales targets should be terminated. But, any seller who is behind and uncoachable should be terminated immediately.

There's a right way and a wrong way to handle objections. Let's start with the wrong way.

There is absolutely a difference between how top sellers interact with people, compared to how mediocre or poor sellers interact with people.