Colleen’s Blog

The biggest challenge sales leaders are reporting to me right now is how to get their salespeople in front of buyers. 

December is truly a great time to stop and think about ourselves and our businesses from a marketing perspective as a salesperson, which we often don’t do.

Today, I'm decreeing a ban on corporate marketing materials for salespeople. I want to ban salespeople from using them, ban marketing teams from producing them, and maybe even ban the entire industry. Why?

,So I work with a lot of companies who aren’t big enough to have both a sales team and a marketing team. And you know what? That’s okay because especially in today’s selling environment, the very best sales people are also really strong marketers.