Colleen’s Blog

The number one most discussed topic by my community in the past year has been surrounding cold calling. If you're an active member of my online communities, you may recall seeing much of the debate behind the statement I made...cold calling is dead.

If we're connected on LinkedIn, you've probably seen many of my posts surrounding this topic. Cold calling is dead.

I don't know how many of you visit my LinkedIn profile page, but I encourage you to go there because there's a really active conversation going on around a number of my posts.

There has been much debate on my LinkedIn article regarding cold calling. I've discussed it in-depth this year especially, as in 2017 and beyond there are simply more effective prospecting methods available today.

It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert: Cold calling is dead. Stop wasting your time with it.

I've said it before and I'll say it again. Cold calling is nothing more than desperation selling.