Why Cold Calling Doesn’t Work

There has been much debate on my LinkedIn article regarding cold calling. I’ve discussed it in-depth this year especially, as in 2017 and beyond there are simply more effective prospecting methods available today.

[bctt tweet=”Seriously, think about the last time someone called you at home or during your busy workday.” username=”EngageColleen”]

How often do you actually take the time to listen to someone you’ve never heard about pitching you something you’ve never heard about.

If you do, I admire your patience, but the truth is with a 0.3% success rate,  you need to abandon this ancient form of prospecting and get with the times.

I share my in-depth thoughts in the Facebook Live video below.

And, let me know your thoughts in the comments, do you believe cold calling still works?

P.S. Are you a speaker, trainer, consultant or small business owner? Don’t miss my upcoming limited-attendance event on creating never-ending value client relationships, presented along with Alan Weiss in Miami Beach! Learn more at: www.EngageSelling.com/grow