I had a recent debate on one of my social media networks on the effectiveness of cold calling. The truth is, he had his definitions tangled and didn’t have a clear grasp on what cold calling really is.
In this latest sales strategy, I want to – finally – end the back and forth about this topic and explain very clearly why cold calling is dead.
With such a low success rate, this archaic sales method needs to be ditched.
[bctt tweet=”Seriously. Stop wasting your time with cold calling.” username=”EngageColleen”]
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