Colleen’s Blog

There's a step that's commonly missing in account management planning. Do you know what it is? Many strategies look like this:

"Why aren't we just doing what our biggest competitor is doing?"

"How can I sell more?" I hear that question a lot from salespeople everywhere. More often than not, it's framed around a false assumption: the belief that you need to get more to sell more.

Changing your buyer's mindset can be very powerful.

Effective sales coaching can be elusive. Often, it can be done with little to no structure, on an impromptu basis, or only conducted when a seller is in a slump.

Ready to hire a new salesperson or salespeople for your team? Do this before hiring!

It used to be that buyers needed to know you first before they could trust your product. Today the reverse is true.

Some sellers (erroneously) believe that they should be attempting to sell to anyone and everyone. This is, counterintuitively to some, an excellent recipe to create a disaster.

There's an easy way to improve sales closing ratios. When a sales leader notices that his or her ratios aren't up to par, a variety of tactics are often implemented.

Are you underestimating the power of testimonials for your sales?