Colleen’s Blog

Nothing kills a proposal faster than when you add so much value and so many extra benefits that the client says, " Hey, I don't need this much. This will be too expensive. This company doesn't understand my needs. I'm just going to walk away."

It's fall, which always means a lot of travel for me, and this year is no exception. We threw in a vacation for good measure, and as I'm writing this post I am sitting in my first ever southern hemisphere destination, Sao Paulo. As always, travel is a great way to observe the buying and selling behaviors of the global community. Here are 4 lessons I have learned in the last 12 weeks:

I've been spending a lot of time talking about reducing labor in sales. In fact, we had a blog post about it a few weeks ago as well as a Facebook Live video.

A few weeks ago, I ran a Facebook Live video and we talked specifically about tactics and strategies to sell in a crowded marketplace. One strategy that came up that was so important to anyone who was watching was the concept of frequency and reach.