The Precise Formula for Social Media Success | Sales Strategies

When it comes to buyer behaviour trends in the marketplace, I'm noticing—with research and my clients—that more and more buyers are utilizing social media to help them make decisions about products and services that they're buying in the B2B marketplace. I've seen some studies that illustrate that it's up to 85%. However, whether it's 50%, 60%, or 85% in your marketplace, you cannot ignore this trend.


The True Test of a Seller’s “Rolodex” | Sales Strategies

I want to build on the tips that I discussed with you last week about the sellers that you should not hire. Something that remains true is that we want to hire sellers who are well connected and back in the day, that meant that we hired sellers for their Rolodex.

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