"Loyalty" in blocks

Loyalty Is an Inside Job, Too

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. But what about within your organization? It matters here, too.

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Hunters vs. Farmers: Making It Work | Sales Strategies

One of my clients recently told me that they wanted to divide their sales team up into “hunters” and “farmers.” It's not an ideal structure in my mind, but they wanted to go through with this and believed it was best for their business. Thus, I tried to find ways to make it work for them. In particular, here’s what I discovered. 


How to Dig Yourself Out of a Hole | Sales Strategies

We're a couple of months into the year and maybe you're behind. Maybe January and February didn't start out as strongly as you would like. It's not the end of the world. In fact, being behind the first quarter of the year is probably the best time to be behind. However, more importantly, you have to do something about it.


The Key to Predictable Results | Sales Strategies

One of my clients chose “predictability” as their company’s 2020 theme. I thought that was a really laudable goal because, in choosing “predictability” as the theme, they created sales processes, territories, and named accounts to really give the sales team the focus they needed to produce predictable results. More importantly, what’s the central key to ensuring that you and your client have predictable results? Adherence to the process.