It’s not a coincidence that the word crisis—borrowed from the Ancient Greeks—meant “the turning point in a disease.” You are at a turning point this year against the literal backdrop of a global pandemic, as well as an ensuing lockdown, crashed markets, and racial divides.
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After months of global pandemic responses, including economic shutdowns, everyone has been thrown off balance. The hurt will be here for a while, and as I’ve pointed out in a recent article, resiliency is what you must summon now—not later—to position yourself for the coming recovery.
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In today's selling environment, we're using video more than ever before. And in some markets, video is the only way we can engage in face-to-face interaction with our customers. While I'm not going to delve into the specific platform or camera you should be utilizing, I do want to provide you with tips that are going to help you as a salesperson create more engagement with your customers.
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I had numerous conversations with sellers over the past weeks who were worried about being laid off, fired, the business shutting down, or the consolidation of departments. In particular, they asked me what they could do to keep their job.
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What are you doing to prepare for reopenings?
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