Selling During COVID-19: Being an Indispensable Seller | Sales Strategies

I had numerous conversations with sellers over the past weeks who were worried about being laid off, fired, the business shutting down, or the consolidation of departments. In particular, they asked me what they could do to keep their job.

What are the strategies you, as a seller or sales leader, can implement to retain your position in the company?

Be Indispensable

This is not a time to say, “That’s not my job.” This is a time, more importantly, to go the extra mile and make sure your manager knows that you are willing to do what it takes to keep the business operating.

Increase Your Activity 

Ramp up your activities and track those opportunities and activities in your CRM as evidence that you’re not just doing the work, but you are also undertaking more work than it’s expected. This is not the time to fight the CRM, measurements, or coaching. This is the time to suck it up and to actually show proof to your manager that you’re doing the work.

Team Player

This is the time to be a team player. In the past, I’ve mentioned that top performers can get away without being team players—they can be lone wolves doing their own work if they’re bringing in huge deals. Not now. You have to be that go-to person that everybody in the organization loves to work with, trusts, and counts on to get the work done. 

If a worst-case scenario arises and you lose your sales job, you will have nevertheless built the right habits and reputation to position yourself for the best sales job during the recovery.


7 responses to “Selling During COVID-19: Being an Indispensable Seller | Sales Strategies

  1. […] with customers during this COVID-19 crisis. It will either result in new business for you today or position you well to get that business in the […]

  2. […] know these are challenging times for all of us individually and for our businesses. And now, in particular, is the time to […]

  3. […] Colleen Francis’ video “Selling During These Times:  Being an Indispensable Seller” is available for viewing.  What are the strategies you, as a seller or sales leader, can implement to retain your position in the company?   Be Indispensable.  Click for the video […]

  4. […] point is, even if you’re not selling right now, there are things that you can be doing now to set yourself up for success once all of this is behind […]

  5. […] that these aren’t normal times anymore. Today, you must look at every way you can to be more of a team player: the go-to person that others can rely on for help when and where they need […]

  6. Bouncing Forward: Summon Resiliency in Sales - The Society for the Advancement of Consulting : The Society for the Advancement of Consulting says:

    […] these aren’t normal times anymore. Today, you must look at every way you can to be more of a team player: the go-to person that others can rely on for help when and where they need […]

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