I want you to think like your competitor. Why? Thinking like your competitor will help you figure out where you're weak and strong in the accounts you’re managing, which can lead to retention and growth activities.
WatchThere's the competition you're thinking of, and there's the competition that might be flying under your radar. Let's take a look at who your competition truly is.
WatchThe best behavior that you can exhibit in order to retain the vast majority of your customers is a healthy sense of paranoia.
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