The Weakest Part of the Sales Cycle

The weakest part of the sales cycle can create havoc in a sales rep’s short-term and long-term sales success.

The good news? It can easily be fixed too.

[bctt tweet=”Unfortunately, many sales reps, as well as sales leaders, miss this error in their sales process and don’t realize how many opportunities are being left on the table. ” username=”EngageColleen”]

It’s even more confusing when these very sales reps can deliver knock-out presentations, are great communicators, have a high degree of understanding of their product/service and are likable people.

So what’s the mysterious part of the sales cycle?

Asking for the sale.

That’s right. I can’t tell you how many countless times I’ve seen salespeople shine in virtually every area of their sales process, only to freeze up or otherwise completely neglect actually asking for the sale.

Needless to say, it’s an important part of any sales cycle, and often the weakest for those who don’t ask for the sale.

Whether it’s an intimidation factor, or simply a sizable oversight, ensure each of your sales rep makes actually asking for the sale a staple in their process. As described above, it’s really a simple fix!

Otherwise, your organization is practically handing potential customers over to the competition!

What’s one thing you do to ensure asking for the sale is never neglected from your sales team’s process?

Engage Selling helps organizations develop and review sales strategies to ensure they meet their business objectives. Learn more.

One response to “The Weakest Part of the Sales Cycle

  1. Interesting point, Colleen.
    It is indeed the most intimidating part of the sales process, but I think it’s safe to say that if you fail in actually asking for the sale, all the work previously put into it is lost.
    Thank you for sharing!

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