Colleen’s Blog

Previously, we looked at how important it is to beware of talk traps. Now let's examine the first big step you must take to avoid those costly pitfalls that kill your time and sink deals: learn how to connect with all the right people in your buyer’s decision-making process.

Have you been working tirelessly on a deal with an influencer that you feel is going nowhere? It’s true, influencers cannot buy. They can only recommend to the people who can buy. But don’t underestimate them just because they aren’t the decision maker that you’re seeking. If the deal is feeling stuck, you have three options: