What Your Prospects Are Looking For

Have you noticed the number of personable business owners who can’t manage to get their sales results to a level that they are happy with? They understand their industry and are likable as well, yet their prospects always seem to brush them aside for their competitors. Does this sound familiar? Many salespeople today seem to believe that the influx of new communication technologies that have arrived over the past 5-10 years are insignificant and meaningless to their selling. Nothing could be further from the truth. Too many salespeople still rely on their smile, firm handshake or charm to get them more sales. Chances are, they aren’t happy with their results.

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