Trust Is Not Enough

Do you feel like you're doing well with establishing trust with potential clients, but aren't seeing this trust translating to more closed deals? While getting the prospect to know, like and trust you is key to developing a business relationship and closing deals, it's actually only half of the equation. The truth is, trust alone is not good enough if you want to close the sale. So, what's the missing link? Clients are looking for experts in the industry to buy from, they want these experts to be able to provide value to their purchase and to be able to guide them to success. The obvious question is, how do you establish yourself and your team as a marketplace experts? Here are a few steps you can take to establish industry expertise.

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