A few weeks ago, I had a rousing discussion on LinkedIn about the downside of pushing too hard as I recently did a Facebook Live video about pushing hard until the end of the year.
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I've been working with a business owner who's been struggling with the concept of accountability because she just doesn't want to fire people for not hitting their goals or penalize them for not doing the things she wants them to do.
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A few weeks ago, I ran a Facebook Live video and we talked specifically about tactics and strategies to sell in a crowded marketplace. One strategy that came up that was so important to anyone who was watching was the concept of frequency and reach.
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