Creating Winning Proposals
Changing your buyer's mindset can be very powerful.
Learn MoreChanging your buyer's mindset can be very powerful.
Learn MoreToday, we're going to talk about value and specifically selling value instead of price. If I had to guess, 75% of the times that I'm in front of an audience, the salespeople say, "My clients don't care about value. They only care about price and they're just driving us down to this race of zero margins."
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