Don’t Oversell Your Prospects!

I've seen it happen over and over again - chances are one or more of your team members are guilty of doing this too... Picture this, you have a prospect that is interested in your product or service. It seems that bringing them on board as a new client is more or less a done deal. Your rep continues to sell to them anyway. They keep piling on and highlighting features and value that your prospect doesn't necessarily even need. The prospect begins to back off, they go from being interested and engaged to hesitant. The prospect decides they need to think about the never hear from them again. What happened? The sales rep fell into the "oversell trap" and lost a potential client as a result.

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