It still happens…a lot.
You know, that never ending list of “amazing” features that some salespeople still feel the need to waste their buyers’ time with?
Overselling is an extremely risky and dangerous approach. It might initially seem like a great idea to list off any and every feature your product may offer, but doing so will likely backfire on you…very often.
In this article, I discuss two main reasons why overselling is dangerous, and I outline ways that you can avoid the oversell trap and close that deal!