7 Simple Steps for Better Sales Presentations

Do you find yourself struggling when you have to present to a senior decision maker of a company? I am often asked how salespeople can make this process simpler so I have created this 7-step plan to make it really easy for you to get through a presentation with high-level managers and/or officers. 1. Prepare! You may have heard the common real estate adage; "location, location, location." In sales, we have a similar saying; "prepare, prepare, prepare." I’m sure that you don’t regard presentations to top executives to be casual and friendly conversations but, it's extremely important to give the customer the feeling that it is. Without rigorous preparation, this is no easy feat. Once you have organized your notes and slides, try practicing to yourself as you do everyday tasks. 2. Begin At The End Think of any advertisement for a product you see on television or a flyer. There's never a picture of the factory where the product is created, only the product itself. Learn to apply this idea to your business as well. Never start a presentation with an introduction to your company. The first thing prospects want to know is what you can do to solve their problems or challenges. Try to begin with your conclusion. Start by reviewing the prospect's issues, and what you can do to solve them.

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