Colleen’s Blog

Home fitness is all the craze these days. You know, those big, bulky machines that supposedly deliver amazing results or those 90 day programs that make you fit and healthy? Don't worry, I'm not about to bash anything that can increase your fitness, health and overall well-being.

As a salesperson, you are undoubtedly aware of the massive power that testimonials can provide you. However, many salespeople struggle with receiving testimonials because they simply do not do enough to make it a priority. Consider an individual who is trying to get into shape. They may buy all of the right food and even purchase a gym membership, however if they continue to order out every night and never actually go to the gym, their physical appearance will remain the same. Many salespeople face a similar challenge with their testimonials. They provide good service and have a great product. They even have the intention to receive more testimonials yet they are not taking the steps required to actually receive them. Here are a few strategies you can consider implementing to create more testimonial success:

When we receive positive testimonials from clients, it might seem difficult to ever find fault with them. After all, if they’re saying something positive, it has to be a good thing, right? The truth is, there are three vital components that make an effective testimonial. Without all three of these important elements, the testimonial may actually repel potential clients from working with you. Curious to know what these three important keys are? Your testimonial must be credible, current and compelling. When all three of these elements are present, the testimonial is most likely to convince prospective clients that you’re the real deal.