Helping the Customer Through Decision Paralysis | Sales Strategies

Decision paralysis is a real thing. It's when your buyers are so overwhelmed with information that they can't make a decision. Best case, they simply delay. Worst case, they cancel the project, spend their money on something else, or they just go with the incumbent. Neither of those options are good for any of us, especially when you're the incumbent.


If It’s Not Broken, Don’t Fix It!

Successful salespeople have an unmatched drive to be successful. Chances are, if you are seeing any type of results or success, you have an incredible work ethic and have learned to move forward even in the face of rejection. However, can your motivation and drive ever become unhealthy or detrimental to your success? It is absolutely a fine line, and many salespeople aren’t able to tell which side of the line they’re on. All too often, I see salespeople who will try to force a sale on a prospect who doesn’t need their services. They simply aren’t prepared to walk away even if they aren’t a right fit for the client. They allow their desire to close the deal cloud their judgment.

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