Lessons From a Cold Email

You never know what you’ll find when going through old emails. While doing some inbox “spring cleaning,” I came across this cold email I received awhile ago. Let’s dissect it and see what lessons we can learn! “Dear Colleen, "ABC Company" is working with more than 1000 companies - including Xerox, Kaiser Permanente, VeriSign, and Goodyear - to help them deliver more effective and consistent communications and training to their internal and external audiences and dramatically reduce costs. The following is a brief example of “ABC Company’s” presentation that speaks to our value: View the “ABC Company” message for Engage Selling. Thank you for taking the time to review this. Please let me know if you are interested in learning more about the solutions we have created for our customers, and I'd be happy to forward a testimonial.”

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