If your sales are suffering right now, I want to make you aware of a shocking statistic.
According to a study conducted by our friends at InsideSales.com, an incredible 30% of leads are never followed up on by the sales team when passed on by the marketing department. Can you believe it?!
It doesn’t matter if you have a client base of 10 people or 10,000 people. Ignoring 30% of your leads is a great way to create a sales disaster in your business. At the very least, I’m sure we can all agree that even if your sales are on target, that extra chunk of business can’t hurt!
Now that we have that surprising stat out of the way, let’s discuss what’s required in your follow up.
The best companies are using an approach that many other companies are not willing to implement. At least six attempts are required before you ever give up on a lead. These attempts should be a combination of making phone calls, emailing, and leveraging LinkedIn.
How can you use these avenues to better your chances for success? I’m glad you asked!
I recommend you send a LinkedIn connection request after your first or second attempt via a phone call or email. By connecting on LinkedIn, you increase the likelihood that your prospect will respond to a later follow up.
The bottom line is this. Please don’t let your leads go to waste! You’re not only leaving money on the table, but you’re also wasting your marketing department’s time and money as well.
Letting 30% of your leads vanish can absolutely mean the difference a massive success and a disappointing failure. <– Click to Tweet
How do you ensure that your leads are being properly followed up on in your business?
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