As we approach the last few weeks of the year, salespeople often find themselves either coasting into the new year because they have accomplished their sales goals, or they find themselves pushing hard because they have struggled to reach their sales targets.
Regardless of where you are, don’t let anyone tell you that you can’t sell in December. In fact, even if this is not the end of your year—maybe you started in October, July, or February like a lot of companies do—indeed, do not let anybody tell you that December is a bad month to sell.
For most of my clients, it’s one of their biggest months ever. December is a great time to be meeting with customers, showcasing your value, finishing last minute projects, and planning for the next year.
Even if you are not closing new businesses in December because you have nothing in your pipeline, that does not mean you can’t create more opportunities for the following year. I encourage you to go out, meet new people, develop relationships, and build your pipeline for the first quarter of the following year.
December has always been one of the strongest months for me and my clients because, indeed, we don’t let anybody tell us we can’t sell in December.
Don’t be your own worst enemy. Work hard and I promise you that you’ll create a non-stop sales boom that will carry you through the first quarter of next year.