I had the amazing opportunity to meet Al Unser Sr at a client event last week and I couldn’t resist getting my picture with him in front of a real Indy car! what a great experience it was listening to Mr Unser speak. Interestingly his message – about winning at the track – was perfectly aligned with winning in sales.
1) Focus. Mr Unser said that no matter how much noise there was, not matter how many people were at the track and no matter who was approaching him, when he walked onto the Indianapolis speedway all he heard, and all he listened to, was himself. He had tunnel vision focused on the finishing the race first
2) Times change and winners change with the times. His first win came in a car with 1000 horsepower at a top speed close to 125 miles per hour and 1-2 brake changes throughout the race because you needed to brake in the corners due to tire performance. His last race was won in a car with 750 horsepower doing close to 220 miles per hour using one set of breaks because you no longer need to brake because of new tire technology. Conditions change, winners use the new conditions to their advantage, They don’t complain about them
3) Winners want to win. They hate to lose. Winners understand that if they aren’t getting the results they want its up to them – and no one else – to take responsibility and make the changes required to win. Winners hold themselves accountable for their results. No one else.
Learn from Al Unser Sr. His family is a dynasty at the track, the best there is with 9 Indianapolis 500 wins amassed to their names. That’s 10% of all Indianapolis 500 wins ever! What great lessons to implement into our businesses.
Dedicated to increasing your sales,