What to Do About Complaining Customers

Everyone and every business, no matter how well managed, will have to deal with dissatisfied or even angry customers from time to time. Sometimes the customer is justified in his complaints other times they are not. Regardless of their justification for being upset, the handling of the situation can have far reaching impact on a business.

Now, I want to talk with you about techniques that you should consider when dealing with the dissatisfied customer.

American Management Association research into consumer behavior indicates that the average satisfied customer tells three people about his experience but the average dissatisfied customer gripes to eleven other people. Negative word-of-mouth advertising is a problem few businesses can afford because complaints tend to spread and expand like fishing stories.

Here are 7 simple steps you can use to turn a complaining customer into a loyal customer for life

Step one

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