There’s a very important reason why you need to coach all of your sales team on the same day. Let me tell you a story that happened to me recently with one of my clients.
My first call of the day was with a sales manager who we were talking through a particular challenge and she came up with a great idea. I immediately thought to myself, “Every other manager needs to hear this idea and implement it.” I hung up the first call and went on to my second call.
During my second call, I was able to say, “You know, Chris had this really great idea this morning that I think would work for you because…” That coaching subject said, “Wow! That’s a great idea.” I was also able to do that on the third, fourth, and fifth call as well.
I would have never thought of that idea if Chris hadn’t given it to me first thing in the morning and it donned on me that that’s the secret sauce of coaching everybody in one day.
[bctt tweet=”Build your expertise as a coach. Take ideas from one seller and apply them to other sales leaders.” username=”EngageColleen”]
This works because we know that salespeople believe salespeople first. They’re going to believe their peers and colleagues before they believe a manager. So if you’re able to say that one of your sales reps was successful doing something one way, your other sales reps will be more likely to implement the same tactics.