Understand These 13 Customer Laws

June 7, 2016


Number 13

Are you truly catering to your customers?

It’s one thing to provide a great product or service, but unfortunately, that’s where the experience stops for many people. Sales is all about truly understanding your clients’ needs and issues. Their experience with you should not end immediately after their signature is on paper.

The way I see it, all customers want the same 13 things from you.

That’s right. Regardless of the industry you’re in, or the product you sell, customers all essentially buy and remain loyal for the same core reasons. <– Click To Tweet

Stay true to all of them and you will develop a loyal and profitable customer base who will refer you to everyone they know!

  1. Customers desire to be important
  2. Customers crave to be appreciated
  3. Customers are most interested in themselves
  4. Customers want success and happiness for themselves
  5. Customers want to be listened to
  6. Customers will not trust unless they feel valued
  7. Customers want to be understood
  8. Customers build a natural rapport with people who have shared interests
  9. Customers are drawn to those who show genuine interest in them
  10. Customers want to associate with those who can help them
  11. Customers buy emotionally and defend logically
  12. Customer will spend more money to feel safe
  13. Customers will pay a premium when it makes them feel special

Let’s face it – your customers are just like everyone else at the end of their work day. We all have a natural need to be cared for and understood, which is the general theme among the points listed above.

Never stop attending to your client’s needs. They will know almost immediately the difference between someone who is interested in them and someone who was just interested in the sale. Don’t be the latter example!

Looking for more customer success? Nonstop Sales Boom is packed with strategies to bring in more clients (and keep them)!

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One response to “Understand These 13 Customer Laws”

  1. | Consensus says:

    […] so fast. A recent post, sales coach Colleen Francis names 13 customer laws—laws which, if followed, will result in “a loyal and profitable customer base who will refer […]

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