Most pipelines have four stages. There’s a prospecting stage, a qualification stage, a presentation stage and some kind of closing stage. If I analyze these pipelines, I notice some very important trends. Ninety percent of all sales start to fail in that qualification phase.
[bctt tweet=”#Salespeople are doing something wrong in that qualification phase where sales are being lost.” username=”EngageColleen”]
When I look at the sales that a company has won, 75 percent of the time that they spent in the pipeline overall was spent in the qualification phase. These two trends are intrinsically linked. This means that when we win sales, we’re spending more time qualifying our prospects. When we lose sales, we’re either doing a poor time of qualifying or not spending enough time in that qualification phase.
Having a longer and deeper qualification process during that qualification phase is the key to winning sales. Take a look at your pipelines. Are you or your sales reps spending enough time asking the most difficult, deepest questions to your prospect? Do you truly get that compelling reason from a prospect to buy so that when you present something to them, they automatically say yes? If not, you may need to rethink your qualification process.
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