Three Testimonial Must-Haves
When we receive positive testimonials from clients, it might seem difficult to ever find fault with them. After all, if they’re saying something positive, it has to be a good thing, right? The truth is, there are three vital components that make an effective testimonial. Without all three of these important elements, the testimonial may actually repel potential clients from working with you. Curious to know what these three important keys are? Your testimonial must be credible, current and compelling. When all three of these elements are present, the testimonial is most likely to convince prospective clients that you’re the real deal.
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