Colleen’s Blog

In today's selling environment, we're using video more than ever before. And in some markets, video is the only way we can engage in face-to-face interaction with our customers. While I'm not going to delve into the specific platform or camera you should be utilizing, I do want to provide you with tips that are going to help you as a salesperson create more engagement with your customers.

The future of successful businesses will be heavily dictated by their ability to build customer communities. You may have already noticed, with the emergence of Google and social media, the consumer is no longer a laid-back, passive individual who is waiting for salesmen to come knocking on their door. We now live in a world where active, information seeking consumers are trying to discover experts in certain industries. ← Click to Tweet