Colleen’s Blog

Creating and maintaining a high-growth, high-profit business in your marketplace—one where sellers, leaders, and customers all thrive—is essential. That’s why, for many years, I’ve advocated putting value-based selling at the centre of your work.

The other day, I got a call from one of my long-term coaching clients. He was excited because he had just blown away his sales numbers. He had a 7 million dollar quota and he closed 10 million, but he was also furious about being reprimanded for not putting in as many miles as the other field sales reps.

I am sick of sales managers complaining about their top sellers not being team players.

Many sales managers are complaining about their top sellers because they're not team players. It goes without saying that top sellers have to be acting in a legal, moral, and ethical manner at all times. We also want them to get along with people, but they don't need them to be team players.

You have a few top performers on your sales team. That means they don't need to be coached, right? Wrong. Your top producing salespeople need to be coached just as much as your mid or bottom performing reps. In fact, it may be a wise decision to start coaching them even more! Why? Because by coaching your best reps, developing them further and encouraging them to raise their own bar, you better your chances of moving your sales results forward.