How to Handle Poor Sales Performers

It's frustrating. When you see a sales rep struggling month after month, and missing target after target, it's enough to make any sales leader uneasy. The problem is most leaders handle poor performers the wrong way. There's a tendency to have "tough conversations" or attempt to punish them into higher performance. Some leaders even give poor performers the "cold shoulder" and allow a rep's professional performance to seep into their personal behavior towards them. These are all things that are extremely counterproductive and more often than not, contribute to more negativity and even worse performance. Luckily, there are strategies you can put into place to help improve their results. 

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Surround Yourself With Success

Do you want to be successful? Alright - that was obviously a rhetorical question. Since I know you want to be successful, it’s imperative that you surround yourself with success. You’re probably familiar with the following quote: “You are the average of the five people you spend the most time with.” If you want to be a successful salesperson, you must do your best to learn from and work with successful salespeople. If you’re learning tips and strategies from poor salespeople, you’re not going to achieve great results. If you don’t currently work with any sellers who are creating positive results, branch out and meet successful salespeople via networking events, conferences and trade shows. The idea is to surround yourself and learn from successful (not mediocre) people. It doesn’t stop at your immediate network. Here are a few steps you can take to create a success mindset so you can create a prosperous sales career:

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