Growing Your Business Through Customer Loyalty

Let's talk about customer loyalty, after all, you need a loyal customer first before you can up-sell and have them buy more, right? While customer loyalty does lead to repeat business and more sales, most people have the equation backwards. The truth is the more people buy from you, the stronger the loyalty. The top 10% of breakthrough companies are not rewarded with remarkable success because their closing ratios on net new busloyalty. The longer a customer is tied to you, the longer they will stay a loyal paying customer.

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