Better Late Than Never?
How long do you typically take to get back to a prospect upon receiving an inquiry from them? Anything longer than 24 hours is too long. Your customers are busy people - by taking too long to respond you’re letting go of an otherwise potentially easy sale. ← Click To Tweet The number of salespeople and organizations who let days or weeks pass before responding to an inquiry is absolutely staggering. This type of behavior not only breaks several rules in sales etiquette but also displays a complete lack of professional etiquette as well. For example: I once sent an inquiry to a company about buying a tradeshow booth. I expressed a strong interest in their product and indicated that I simply needed a few pieces of information before making a purchase. I expected a prompt reply due to my clear readiness to buy their product.
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