Too Many Choices is a Bad Thing | Sales Strategies

Today, I want to talk to you about a problem that I see many people in our industry make and that is believing that giving your customers more choice is the best thing you can do for them.


The Choice Is Yours

You may be familiar with the salesperson who claims they’re stuck, or complains that things don’t go their way. It’s the individual who never takes accountability for their own actions or results and is always quick to blame, but never ready to accept responsibility. It’s important to understand that you have complete control over your results and the choice always belongs to you. - You choose who to sell to - You choose how to sell - You choose what to sell If you are unhappy with the market that you are selling to, the onus is on you to find a more profitable market. If your current sales methods aren’t working, it’s your responsibility to discover new approaches. If your product has flaws that make it difficult to sell, it’s your job to overcome those obstacles as well (or begin selling a product that you are proud of). The problem with many salespeople is that they are able to point out the flaws with everyone and everything else, but aren’t able to self-diagnose anything. Subsequently, the same issues occur, the same mistakes are made and the poor results continue.

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