The Power of Alignment

As the world changes at an increasingly rapid rate, the sales industry has no choice but to adapt and change as well. If you've been in sales long enough, you may remember a time when feature and benefit selling was a great way to create success with your sales endeavors. However, in today’s market, feature and benefit selling is more or less dead. In fact, buyers are engaging in the sales process much earlier than ever before. They may not even know it, but what matters most to your customers in this day and age is alignment. Let’s discuss a few different types of alignment that will help turn prospects into customers.

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