Don’t Make This Sales Mistake!

You’ve observed others making mistakes and you’ve probably made a few yourself. Often, these mistakes are decisions which seem like a good idea in the moment, but cause massive complications in the future. The perfect example of this is salespeople who try selling to everyone. It does seem like a good idea. After all, the more sales the better...right? But, selling to everyone can lead to a massive sales disaster. It's short-term gain for long-term pain. <-- Click To Tweet The truth is, you don’t need to, nor should you sell to everyone in your pipeline. Only sell to the people that are your best prospects. When you attempt to sell to everyone you can, your customer service often falls short. You begin to work with people who are not necessarily the right fit for your business, and as a result, it becomes more difficult for you to meet and exceed your buyer’s expectations.

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