Filling Sales Jobs with Millennials (Part 1)

A few decades ago, a career in sales was a much sought-after career by young graduates entering the workforce. College seniors would clamor to get on the interview list of on-campus recruiters representing blue-chip companies like IBM and Xerox who were hungry for top sales talent. Today, it’s much harder to sell young people on a career in sales. And yet it’s vital for successful organizations both large and small to overcome this barrier if they want to grow their sales force and their profits—not to mention their market appeal to this giant demographic group. In this two-part article, Talent Maximizer® Roberta Matuson of Matuson Consulting looks at why sales gets a bad rap from millennials, and sales strategist Colleen Francis of Engage Selling Solutions explores what you can do to reverse that trend.

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