Colleen’s Blog

Referrals don't work. That's what a client of mine recently told me.

Are you actively seeking referrals from your current client base? According to recent studies, 78% of happy clients want to give out referrals. Yet only 8% of salespeople actually ask for them. Can you see the disconnect? It doesn't take a math genius to figure out that many salespeople are missing out on key opportunities to increase their sales and grow their businesses. I understand the intimidation factor, but the truth is in order to achieve and maintain any kind of success in sales, you have to push through the intimidation and ask for referrals anyway. They are such a powerful tool to grow your customer base, and not asking for them often enough is doing a huge disservice to yourself and your business. Here's the truth, you will always get a rejection if you're asking for referrals the wrong way. Just like anything else, being successful with gathering referrals requires strategy. <-- Click To Tweet Consider this quick strategy to get the ball rolling: