Your Secret Sales Force

“Buyers believe buyers first, the seller second and the business third.” This is a direct quote from a technology entrepreneur I coach and he is right. Testimonials have amazing persuasive powers. They touch on both the facts and emotions that drive people to make decisions. They reaffirm that your claims are credible and that your services are the real deal. They validate the value you deliver to the prospect. And they do so with a message that is unmistakably authentic and sincere. When a client says great things about you, about your work or the products you sell, give them the opportunity to turn that praise into a testimonial. Simply ask: “I’d really love to share your success with others. Would that be okay?” People generally like to be helpful to other people, but they’ll rarely think to give you that all-powerful testimonial unless you ask. Here are the some great ways to acquire testimonials:

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